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ILONA SONG, founder and designer of eponymous brand, is revolutionizing the fashion industry with her Phygital Fashion House based in Los Angeles. Drawing inspiration from her multicultural heritage, she creates visionary and sophisticated designs that seamlessly merge technology with fashion. With a focus on utilizing digital fashion tools like AR, authenticity chips, blockchain, and AI, ILONA SONG is bridging the gap between physical and digital experiences to create a curated lifestyle brand and a groundbreaking fashion business model.

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